ThemeWorks worked with designer Elaine Swanger to create the icon for a Budweiser themed merchandise store inside the Sea World San Diego theme park. Following Elaine’s artwork, ThemeWorks produced this fiberglass and aluminum sign that featured sculptural elements gilded with 24 karat gold that are mounted in front of a metallic sunburst panel. When the sign catches the sun, it shimmers with a rich luster that only real gold possesses. The sign exudes quality, luxury, and craftsmanship.
PROJECT DETAILS
Project: Budweiser “True” Sign
Designer: Elaine Swanger
Client: SeaWorld Parks & Entertainment
Size: Approximately 3’ tall x 3’ wide (91 cm x 91 cm)
Photography: ThemeWorks, Inc.
Scope of Work: ThemeWorks provided technical design and fabricated the sign. The sign is a combination of fiberglass and aluminum components finished with automotive paints and 24 karat gold leaf.